A sofa already in the lineup, not yet drawing attention — the brief was to give it a campaign presence without a new production. The direction places a model into a clean studio scene, lending the form scale and ease: the weight of sitting, the way fabric gives. Styling is kept quiet so the silhouette and texture stay in front. Directed entirely with AI — no studio, no model — and planned to read as a real product campaign, a way to test visual directions before committing to production.